7-Eleven Coffee Body Scrub

Creative Campaign

Launching a new name in beauty.

To prove that it’s only great-quality, freshly-ground beans that go into every cup of 7-Eleven coffee, we created a beauty product: the 7-Eleven Coffee Body Scrub—made from the same beans as a 7-Eleven coffee.

To ensure that the quality of the limited-run scrub was just as good as a $1 cup of 7-Eleven coffee, we partnered with one of Australia’s leading manufacturers, Botany Essentials, to deliver a premium coffee body scrub priced only at $1.

International model, actress and influencer Olympia Valance became ambassador for the campaign, helping build hype with the target audience in the pre-launch phase through her owned channels.

The 7-Eleven Coffee Body Scrub was awarded a Bronze Cannes Lion in the packaging design category in 2022.

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Credits

CHEP Network, 2022
Senior Brand Designer: Michael Hunter 
Creative Director: Phil Van Bruchem
Creative Director: Amy Weston
Associate Creative Director: Sophie Beard
Head of Art: Tim McPherson
Art Director: Magnus Flynn 
Brand Designer: Will Puglielli

SELECTED WORKS

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Corinthian Doors

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New Economy Customer

MICHAEL HUNTER
GRAPHIC DESIGNER

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