7-Eleven Coffee Body Scrub

Creative Campaign
Bronze, Cannes Lions 2022, Packaging Design

Launching a new name in beauty.

7-Eleven partnered with Botany Essentials and Adore Beauty to launch a new name in beauty: the 7-Eleven Coffee Body Scrub. With international model, actress and influencer Olympia Valance as product ambassador, the campaign rolled out across Australia, with the body scrub sold via online retailer Adore Beauty.

As senior brand designer, I was responsible for the highly-crafted rollout of the campaign across all touch points, working closely with the creative team to deliver this award-winning work (Bronze, Cannes Lions 2022). The campaign was designed to get Australia’s coffee lovers to reconsider 7-Eleven’s coffee by creating a luxury beauty product and brand campaign, revelling in the surprising fact that the ‘luxury’ scrub was made from the same beans as a $1 coffee.

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Credits

CHEP Network, 2022
Senior Brand Designer: Michael Hunter 
Creative Director: Phil Van Bruchem
Creative Director: Amy Weston
Associate Creative Director: Sophie Beard
Head of Art: Tim McPherson
Art Director: Magnus Flynn 
Brand Designer: Will Puglielli

SELECTED WORKS

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Corinthian Doors

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New Economy Customer

MICHAEL HUNTER
GRAPHIC DESIGNER

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